Is $300M for Tomb Raider and Deus Ex really that big of a steal?


When I heard that Square Enix had sold Tomb Raider, Deus Ex, and three respected game studios to Embracer Group for $300 million, I instantly became that guy who knows exactly how much everything is worth but can only back up his valuations with rhetorical questions. $300 million? For Tomb Raider? And Deus Ex? Are they serious?

It seems like a steal for Embracer, but in retrospect, just because my dad knows who Lara Croft is doesn’t necessarily mean that the series is going to be profitable in the future. Sexy British artifact thieves are unfashionable—people want to play as miserable wretches named The Tarnished these days—and the kind of games Eidos Montreal and Crystal Dynamics are best at making are very expensive to produce.



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