What the ‘pixel flavored’ Coca-Cola Zero Sugar Byte tastes like


After I shared the announcement of Coca-Cola Zero Sugar Byte, a limited edition “pixel flavored” soda that is supposed to have something to do with the metaverse, a Coca-Cola representative contacted me and asked if I’d like to try a can. I said sure, and they mailed me one.

I’ll get right to it: The soda tastes a bit like grape flavoring to me. It’s very fizzy, and much sweeter than I expected for a sugar-free drink, so much so that it starts to simulate the stickiness of high fructose corn syrup as the carbonation recedes. It reminded me slightly of grape cough syrup (it was also more viscous than I expected) or grape Pez.


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